They have to understand that it's not a minor problem, It's actually one of the main problems with this game. How many times i see a friend of mine just quitting the game even before reach stormblood, just because the game doensn't have any challenge, because biggest moments actually frustrates the player, or because nowadays MMOs have voice acting in every quest. Why do you think that huge amount of new players are not even playing the game anymore? Square enix is actually losing money right now.