Here's the simplest reason why there's barely any focus on PVP in this game. Ready for it? It's a singular, pretty simple reason to understand why they don't throw tons of focus on it.

It's rampant with botters.

No DRM to see third party software = Botters run rampant in PVP.

People report them. Nothing is done.

You'll never get more big dedicated competitive PVP focus until they somehow deal with that. Good luck on that front. They've flailed for years dealing with Botters.