Making things universally simple, has a habit of rendering reward obsolete. A laughable thing to table in a game based around long term investment. Fortunately for SE the braindeads are going to be oblivious regardless. Begging the question why you would tailor the challenge of anything, to a group who can't fathom what challenge even is to start with. No matter, the answer is 'financial greed' and 'milking easy demographics'. Say no more.