Not really. I've met plenty of mentors who worked their way up to became mentors over time, specifically to help people.
Let's say all mentors became that for the two seater mount - which isn't true because most of them will never even get it because it takes unlocking the roulette and doing it 2,000 times - it's still working as intended. They intended to make highly invested players go after the mount, so that new players would see their crown, understand they are experienced and ask them for help.
Judging by the novice network it works really well too because questions get answered all of the time.