It definitely seems like Bozja is for players with a certain mentality. If there are players who do enjoy the content, let them. If it's not for you, then do what I do and stay the hell out of it. It is like you said, you would rather farm Emerald EX because you have found that to be a more worthwhile expenditure of your time, so do that. There is no reason to force yourself to do content you don't enjoy because it is new.