To get back on topic. From a Marketing perspective (I've worked in Marketing and Operations as a manager); square enix is losing out in terms of profit by only including light skin characters in the game's msq and media. It would behoove them to change that if they do want more profit, whether they do or not is down to art, but the marketing department should do their job and pressure them to do things which would bring more money such as adding more dark skin characters to the game's story.