They are making money with your sub fee. Then selling you an item that belongs in the game which you are paying them to create just to put on the shop instead of putting it in the game you spent your money on.This again... if you dont like it, then dont buy it or play it. Simpe enough. Square is a business. They have money to make and just because other MMOs dont do what they do just means they dont follow SE's business model.
SquareEnix already gives away plenty of things they DONT HAVE TO, like this Yokai watch event, or Nier, or Monster Hunter, or any of the myriad FF crossovers.
The cash shop is fine. If you dont want to pay extra you dont have to! If you want the emote then buy the statue and resell it or something.
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