The FFXIV Cash Shop is greedy

[Halivel]

Unfortunatly, it doesn't work like that and the food is a fair example of customers behavior, a lot of them look at the price first and the quantity after. That makes they will pay more for less thanks to the false feeling they save money.
100g for 2€
90g for 1€90
People will take the one at 1€90 thought they pay actually 10 cents more, the price should be 1€80

Food is a good example of how consumer's mentality work, though it doesn't sit exactly well with ingame shops, at least for those categories we compare here. In case with food it's "catch them with price while also decieving them with the amount". When we talk about things like mounts or minions - we buy in pieces, which are whole numbers. If I buy 2 minions for 7€ in one in-game shop, while I buy 1 minion for 5€ in another, it's quite obvious that I either get more from 1st one or have the possibility to spend less if I like only one of two minions.

Yes and again, I generally agree what you're saying. As a player who gives feedback though I don't like this model.

Beside the sub cost argument, consider that Cash Shop may or may not drive players away from the game and stunt its player growth (I've seen FFXIV Cash Shop as argument against playing this game on other forums), the amount of players that are driven away would perhaps cost FFXIV more than current Cash Shop sales in terms of profit.

However there's no obvious indication Cash Shop is driving that many players away so it's not unreasonable to disregard this argument. I wouldn't say it's a meaningless argument though and I'm sure SE considers that (it's the reason there are no P2W items in Cash Shop).

It's a bit hard to count how much they can potentionally lose, too. For all the time I play (6 years) I spent about ~1500€ in amount I think (this includes sub, the game itself, all expansions in CE and some items from Mog Station. Also I'm not sure on the exact amount of money because in the past Russia had regional prices, plus exchange course changes daily so it can be ~1500 or a bit less). They most likely do much more than this from a single Mog Station item right after releasing it and also later with "catching up" purchases. Amount of potential players that were droven away by Mog should be quite significant to outplay it, so the loss is either even or less. I'm quite sure their finances department did their calculations on this, otherwise the way Mog Station works now would be already changed.