More like GM attention. Your chatlogs and recent party actions are sent to a team of reviewers in SE's employ. If there are an excess of abusive chats or actions (constant votekicks), you are penalized or at least your mentor status is taken away.
This is how it should have been I think. Just a voluntary Opt in with NO rewards or anything more than a "M" by your name or other tiny indicator that "yes this person is willing to help with things". They ruined it by adding incentives.