Really, SE has shot themselves in the knee with BRD.
Firstly, because of how they didn't abandon the Class > Job thing with the start of ARR, meaning that BRD is built upon ARC, so much of their core kit is purely using bows to shoot people.
So that the BRD aspect of the job is simply tacked on top, adding a few extra skills to the kit rather than having the job be crafted around being a bard with its focus entirely on songs and music.
This also means they have the awkward situation where people have to play BRD if they want to play a class that uses bows to shoot people, whilst also trying to make BRD feel like an actual bard.
Secondly, they're kinda screwed because they want to move away from heavy support classes. Due to how it affects the meta because buffs > all, which lead to the prominence that was 6 years of BRD being omnipresent in literally every static, withTrick AttackNinja being close to the same prevalence.
This means it's much harder to accurately capture the feeling of being a Bard, even in XIV's more limited showing of BRD which is more or less just about buffing allies in combat with songs (Given we really just follow the path of a militarized bard, looking for songs that are usable by Gridania's gaurd)