Subscription

[Eli85]

The issue is not entitlement. It's currencies being adjusted only by the rate of the US dollar. For south america the dollar is very strong and this translates into to high sub prices for them as their own currency is weak when translated to dollars.

It's kind of like language translation. It's gonna be stupid if you always do it directly.

Direct currency translation may appear nonsensical for the consumer, it is the only practical decision for business, especially online. When a company turns regional pricing on, so, so many customers setup a VPN and pay via the weakest possible currency. Which means significantly less dollars to the company for whoever does it, which is many.

Every business sets a dollar value for their product or service, and the only way to survive is to do a direct translation. Otherwise you're just leaving way too much money on the table.

[SamRF]

Direct currency translation may appear nonsensical for the consumer, it is the only practical decision for business, especially online. When a company turns regional pricing on, so, so many customers setup a VPN and pay via the weakest possible currency. Which means significantly less dollars to the company for whoever does it, which is many.

Every business sets a dollar value for their product or service, and the only way to survive is to do a direct translation. Otherwise you're just leaving way too much money on the table.

Are there that many people really going through the trouble of using VPN for that? WoW has region adjusted pricing for their sub and I'm pretty sure they offer cheaper subs in Brazil. They're doing that to maximize their profit, and they probably know what they're doing being the highest populated MMO for a while now.

The only good reason I could see SE not following suit with Blizzard is that there isn't a big enough market in Brazil for FFXIV to "risk" lowering the fee.