Square Enix, please think about both Casual AND Hardcore crafters..

[Callinon]

Ultimate was cleared in 4-5 days.

I see this fallacy on WoW forums too and I'd like to address it.

Just because a world first happened doesn't mean the content is dead.

People will be working on that fight for months. Not every group of high end raiders participates in the world first race.

It also didn't seem to be content, just a glorified Rowena's Scrip grind.

That's exactly what I was expecting it to be.