Quarterly PvP event

[AzureComet]

I think to get players to join the event, a sort of PVP tournament shop should be open where you get silver tokens for participation and gold tokens for ranking.
That would give players incentive to get better at pvp. Especially if there is some rare or untradeable items required for crafting or unique glamours available.

If you just give rewards for ranking at the top or if you only give the top ranked certain rewards, then said reward will just be a show off piece and players will just give up since it's out of their reach.