What is your ACTUAL reasoning for undercutting?

[Seraphor]

I undercut because I would like my items to actually sell.
Because everyone undercuts, if you don't, then your item will never sell, and you'll find it still listed 6 months later when current prices are half of what they used to be.
I actually DO need the gil, which is why I actually want it to sell in a reasonable time frame, unlike some spiteful people who will undercut by thousands just to 'teach people a lesson'...

[JohnSpawnVFX]

I undercut because I would like my items to actually sell.
Because everyone undercuts, if you don't, then your item will never sell, and you'll find it still listed 6 months later when current prices are half of what they used to be.
I actually DO need the gil, which is why I actually want it to sell in a reasonable time frame, unlike some spiteful people who will undercut by thousands just to 'teach people a lesson'...

Nine hundred million times this.

People undercutting massively out of spite just end up hurting their own margins. I'll undercut by 1 Gil every day for 2-3 months if necessary until it gets bought, and if they try to remove/put the price back up to where everyone else is, I'll just bump up my price again to undercut the cheapest price by 1 Gil.