Gender locked race?

[DevilsDontFly]

I'm hoping to be able to play the male Viera, but I also wouldn't mind a new male only race if they are good looking, even though I don't like the idea of gender locking things.

What confuses me is why would SE not announce both together? I can understand models not being ready in time, and I can understand not having footage of in-the-works projects and stuff. What I don't understand is the lack of final concept art. The timeline is 5 months, so at least a final concept art ready is necessary to even know what you're going to be working on. It doesn't matter if it's a male viera or another race entirely, not showing a concept or even hinting at it puzzles me.
It does not make sense to me because pre-ordering is going to happen very very soon and this weekend is the perfect opportunity to spike sales a bit up. If anything announcing the males first and leaving the females last would create a higher hype than the other way around, considering the majority of people preffer to play a female character.