Anyway, greed + people's stupidity leads to what we have now, including the app (and less content, recycled gear, etc.). And things will keep getting worse, because I don't see any change in the players' mentality of "things are fine, it's optional!"

Guess what? The whole game is optional, including that nice recycled gear that you "enjoy" now. We warned people since years ago, but whatever. Personally, nowadays I barely care, and I just sub a couple of months per year (and it's becoming less and less) to play a bit with friends.