3.5 Naming Right. You may not use any name or other intellectual property belonging to Square Enix or any other third party in your use of the Game (for example, naming a character after a celebrity, company, product, or superhero).
Doesn't mention anything about naming or shaming.. but I think the point is missed if I follow. Nock is mentioning this cause she may think it's wrong to ask for those people in the photo to be banned but not the OP for putting the names in the photo? I'm only guessing this cause she asked how strict do I want them to be. If I'm wrong let me know. But that's the vibe I'm getting.