Bunny outfits for men, not a cryptid!

[Iscah]

That really depends on what you mean when you say 'unisex' though. If you take it to mean 'clothes that can be worn by either gender' then we already have examples of gear women can wear that is pretty masculine, most tank and melee outfits. Then you have the RDM and BLM AF3 sets which are honestly flat in the middle. And then you have the examples where male-locked sets were unlocked and can now be worn by women, like the sailor set and the gambler's outfit.
So no, them designing feminine clothes and letting men wear them and calling it 'unisex' is a conscious action because they have designed plenty of masculine outfits in the past. They simply refuse to invest in it, which is a pity seeing how much players want that sort of gear for their female charas.

I was meaning in terms of an item being truly unisex - something that people of either gender would want to wear. (Thinking particularly of the recently added hairstyle which was also accused of being "unisex but actually feminine" but I would say that is, as I said in my previous post here, only an impression that you might get by comparing it to really masculine styles. I don't think it looks feminine at all.) There is, as you say, a lot of gear in the game that is unisex without being "doublespeak for feminine" as Theodric put it.

That said, there is also an issue with where the costume designers see the dividing line between male and female designs. I've said before, there are many pieces of "unisex but actually gender-split" gear where the specifically-male design is in fact feminine, while the female design is extra revealing. (eg. the pants for white mage's Orison set - a skirt over frilly bloomers for the male design while the female version only gets the skirt. And yet someone with only a male character could see the male version and quite reasonably assume they're being given a 'unisex' costume that is has been designed for females and given to them as an afterthought.)

On the imbalance of male and female options - from my own personal view, there is a lot more 'male' gear I want to use for my female characters than there is 'female' gear I want to use for my male character. Which is not the same as saying there's not a problem, just that it's not one I come up against myself.

Personal taste of course, but I'm actually happier with the range of things available for my male character even if the overall number of options is less. Perhaps it's just a matter of the designers' tastes lining up with mine for male characters better than it does for female characters.