I get the back and forth arguments about the cash shop. What I don't get, is no matter how you feel about it, why is the frequency in which items become available/released an issue?

The game and the cash shop are two entirely different entities, and commanded by different higher-ups. If I was the person signing either of these people's checks, I would constantly be asking them what are they doing to keeps things lucrative. But that's putting it too nicely; I'm not a confrontational business shark. It would be more accurate to say that I would blatantly ask what are they doing to make the company more money.

That 18 dollar price tag isn't just thrown out there. They get some really smart people to figure out how much people will pay before they say, "eff your over priced outfits!" Money is the only language these people speak.