as far as lines go - they already crossed that with the last Hildebrand quest. In-game reward for the quest was zero - now go and buy the outfit on the cash shop. I do agree, they are having a lend of us with the prices. I'm getting sick of the pay to play to pay mentality. They shouldn't be releasing any new "optional" items exclusive to the cash shop without providing a way to earn them in game, and they never should have. (this might be as simple as trading in-game tokens or points or providing new related quests, whatever.) They have now stepped WAY over the mark with the app - you pay the normal subscription, then pay for the app - to get the opportunity to pay to access the things the app provides? I'm getting dizzy.