Carbuncle mounts have arrived!

[Dyvid]

Right you are about that mount I almost forgot. Still the point is they have more than enough to pay for the servers with subs and retainers alone. Lets not even talk about the collectors additions, music, statues and all the other out of game purchases people make to the game. Basically you are telling me that SE needs people to pay double subs to run their servers?!

And how much does it cost to operate FFXIV on a daily basis because I don't have a clue. I'm telling you want was told to us 4 years ago when Mog Station first came about. Now the question for everyone is, would you accept a sub price increase to do away with cash shops or leave it as is?

For the servers, maybe. Then there's the actual costs of production, design, implementation, MAYBE the occasional increase in manpower, music, copyrights for music, copyrights for characters, PR, actually producing physical copies of the game, sums required for their agreements with steam and the like...
For the servers? Sure, they have enough (probably not but let's roll with it). But the game has a lot of other expanses. Those patches don't make themselves.

Don't forget having to pay companies to actually produce statues, collector edition items, CD and Bluray music disc, books, etc...