Lol actually F2P+ Cash shops have been proven to generate MORE income than Sub-Cash shops.
http://www.develop-online.net/news/3...nds-players-2m
*The Washington-based Valve said the microtransactions economy generated the $2 million in less than a year since its launch.
*Valve's Surprising Free-To-Play Numbers
Earlier this year, Valve officially went "free-to-play" by offering its popular Team Fortress 2 as a microtransaction-supported game.
According to Newell, the move increased the game's online userbase by a factor of five. Surprisingly, where most companies are claiming free-to-play conversion rates -- that is, the percentage of players who end up spending money on in-game transactions -- are between 1 and 3 percent, Newell said Team Fortress 2 players convert far more frequently.
"We see about a 20 to 30 percent conversion rate of people who are playing those games who buy something," he revealed.
"We don’t understand what’s going on," he admitted. "All we know is we’re going to keep running these experiments to try and understand better what it is that our customers are telling us."
Gear does not have to be added to the cash shops to keep people from gaining an "advantage", like it has already been stated.