its a MMO all games do this look at WoW they charged what was it $20? $25? for pets/mount and no matter how much people complain a lot still went out and got them so SE figure it can do the same hence the $24 mount and the $30 2 seater mount and then $18 outfits. Myself if I get them I really want them other wise no way reason I don't got a Moogle Mount or a Backflip emote I pay them already to play and pay them more for glams/emote some mount no thanks.