I believe this issue (as it is in most games) is that the design is geared with a predominantly male audience in mind. Because of this females are hyper-sexualized but males are not. Instead males are hyper-masculinized. There's a difference between the two, but in this case both are intended to appeal to the hetero-male audience. It's a societal thing. It's ok, and typically expected, for men to ogle women but it's frowned upon for women to engage in the same behavior. A guy sleeps around and he's a stud, but if a girl sleeps around she's a slut. In games, which are very often designed to appeal to the male gamer, its a double appeal. Hyper-sexualization of female characters offers males eye-candy and the hyper-masculinization of male characters offers idealized wish-fulfillment of the self. The babes are buxom and the guys are bad ass. That sells to male gamers (statistically speaking).
On the flip side, game companies fear (and probably rightly so) that hyper-sexualizing male characters in the hopes of appealing to female gamers (and non-hetero male gamers) would end up alienating the hetero-male gamers that make up the bulk of their customer base. It's a risk that few mainstream game companies are willing to take.


Reply With Quote






