Well, with a more straight up translation from Gamer Escape, it sounds like Zenos is going to be different as in he is such an extreme bastard that no one will actually like him. Villianous ass through and through. I guess that is true. Most villians we have dealt with have something of a logic or argument to their viewpoint that allows you to see how they might think their side of things is justified. Zenos on the other hands sounds like he will just be an evil sadist and all round terrible person. For FF14 that is actually a somewhat different villain to have.