Quote Originally Posted by Lunafreya View Post
Snip
I'm going to answer this question from a different perspective. When a game has more than one expansion, it can be a real slog getting through all of that content to try and get to the latest stuff so you can play with your friends. "Oh hey, my MMO has a new expansion coming out, you should come try it. Oh but before you can play with me you need to do all of the 1-60 content which could take a large amount of time for someone with work and school." That can be very discouraging. By giving them the option to pay money and start directly at 60 able to go in to the new expansion, it allows them to immediately join their friends and play with them.