They keep trying to incentivize people to do pvp. Gear glamour, mounts, now minions, seasons. Nothing has worked and nothing will. I will never touch this game mode just like ill never touch the hot garbage that is verminion. I remember they even shoehorned in this "pvp" into a story instance once. I felt dirty after having finished it.

But still they will try to make it work. And keep failing ...
I wonder how the japanese community is pvp wise.