Quote Originally Posted by Vahzl View Post
I work with a huge collection of gaming nerds (myself included) and we have a massive selection of tastes, but every time this game is mentioned, it's like someone made an inappropriate joke about something current in the news. It is regarded as a black mark on gamings history, and currently the only people to enjoy it are those already playing it.

Getting new blood into this game will either require a huge relaunch, rebranding, renaming or offering money, cause all joking aside, this game flopped like an old mans dinkle on release, and will more than likely never recover.
This. This is probably the hardest obstacle SE will have to overcome. For almost everyone that doesn't already play it or camp the lodestone for news, the game is still that "one Final Fantasy so bad it got a 4.0 from Gamespot". Even a massive patch like 1.19 only had mentions like "Chocobos are finally coming" on pretty much everywhere that is not massively.com. Or this.