To be honest, that's actually a huge reason right there that you pointed out as to why the XIV team may not want to lol. Every company allocates set funds to their individual offices and departments/divisions, regardless of how much profit it may bring in. Even if it were a situation that XIV was the only source of profit for the company, it's still bound by the authorization of management (higher ups) to determine how much of the companies money they get. You're definitely right that SE isn't some make it or break it type of indie developer that's risking homeless status, but the divisions themselves are still bound to protocol and restrictions. That's just universal business practices all across the world.
Now, having said that, they could always prioritize funding towards such things, but that's likely Yoshi-P's call on that. Why he doesn't want to is for his reasons that we won't really know. Maybe it really does have some sort of underlying limitation as to why it'd be a problem. Maybe it's just because of the tinfoil hat conspiracy theories that it literally is for no other reason than to milk more money to line their pockets with. Maybe, in regards to that last one, it's that the income from the cash shop really has been arranged to be exclusively for XIV development. It being a vanity based cash shop though, does mean that profits are unstable, so it's likely to go to things like RL events and more merchandise to (hopefully) profit off of. Who knows?




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