Quote Originally Posted by dayspring83 View Post
Every current player gets surveyed once a month...when they pull that money from your account.
Unsubbing alone tells SE nothing. If anything, it might be misleading. Someone might unsub because their friends all quit, another person might unsub because they have real life issues that prevent them from playing (ie, a new job), then a third person might unsub because they're simply not having fun anymore. SE cannot tell the difference.

I agree that a survey would be nice so that SE can know what had made players dissatisfied when they do unsub. I'm pretty sure most companies do this when it comes to non-game subscriptions, at least those that I have worked with do.