So, I see alot of ''negative'' threads on this forum.

[Sylkis]

the content is less than we used to have.

Yeah I feel like we have less content on 3.0 release compared to 2.X.
Even if you stopped playing at the start of 2.0, you can do 2 years worth of content and catch up to 3.X in a month or less.
It feels like the rate that we get content is less than the rate that we lose content.

Since SE has no intention of making content last long, the way to play is to sub in the first month of patch then unsub until the next major patch. Any subscription time after that is to socialise.
I remember that in an interview, the question of playing other (online) games when there was nothing to do was brought up and Yoshi was asked for his opinion. He basically said yeah go do it.
This is their business model.