Quote Originally Posted by Nominous View Post
Because people enjoy supporting what they like (or love). It's actually not a foreign concept, you know. Not to mention, for every service, there deserves compensation. We already get free outfits and such as sub rewards every few months, too.
Those loyalty "rewards" aren't a pay to us back with freebies for being loyal, they're a way to keep people subscribing even when they're not interested in the game. "Oh, it's only $15 a month... if I unsub I might be even more behind in these reward." (source: myself and my friends, friends of friends, past experiences with MMOs that use a similar system, and so on).