To people complaining that Hildibrand is overused and more serious content please:

I respect your opinion; the humor is rather lowest-common denominator. Slapstick, crossdressing, absurdity, etc. It's not very refined.

BUT

1. The main scenario is entirely serious. Like 1% of time you get to make fun of Alphinaud's drawing to pick up girls shtick.
2. Every dungeon/trial introduced has backstory and questline buildup, all serious
3. Raids, Alex and Void Ark, serious questlines
4. Anima questline: serious (well, there is poor gertie and his debt to laugh at)
5. The scholastiche - was a touch humorous with all the /glassesadjust but nowhere near the magnitude of Hildibrand

There's plenty of serious content being developed. This questline is highly popular precisely because it's cheap humor in the hellhole that is post-calamity eorzea. If you don't like it, nobody is forcing you to play it.