For people who are frustrated with the state of the game and the direction it is going (no where), I highly recommend you to not only stop the game but also strike it off your might/will/already play list of mmos. Take your friends with you if you can; my fc went from 30 at prime time at hw launch to 0 and I didn't even have to try getting them to unsub. It is liberating.
I have to admit I'm still a tad upset that after waiting for 2.0 launch, waiting even more for the 1st expansion, enduring through the repeating 2.0-2.55 content believing that ARR was just setting up base for the game and after will come the actual content expansion and then greeted with the same repeating stack of content in HW launch. Yes, I've read about yoship promising something similar to what I said but then seeing upcoming 3.1 content (90% of it just rehashed structure), I am very very skeptical. But I'm not depressed about it or even getting mad at these robots insisting that keeping the status quo in game structure is the best way to go, anymore. I personally think at some point you just have to face the music and accept that this game isn't for you but for...for these people. I think it's a win win for all. You won't get as depressed anymore, these people get to do the same thing over and over for 10 years in peace, yoship still gets to make money since apparently there's more of these people than us, who expected more out of this game and yoship doesn't have to think all that hard since he already has the cookie mould to keep repeating the same thing for 10 years.
I made the mistake of believing in the game and yoship though, and bought a batch sub right before HW released and still cant kick the habit of clicking on this website as part of my browsing routine but I'm getting better at it. Some of us managed to stay in contact through steam and mumble, still have no stable mmo to stick to but at least they don't seem as depressed and lethargic anymore and seem to be actually having fun playing other games.