i 100% agree with the OP.the current PvP mind is go in and get my exp/tomes/marks.
there are hardly any real pvp fights that are worth it.
just now i had a group that didn't want to rush a node that was protected by 6 players while we had a full alliance.remove any PvE rewards i say and add new things to PvP.
It's crazy how scared some people are to actually PvP in a PvP map.defend, defend, defend is all i hear.no wonder my GC has been on a losing streak