
Originally Posted by
LineageRazor
As usual, folks are under the impression that undercutters have WAY more power than they actually do. The real power - the ONLY power - is in supply and demand. Undercutting is just part of the process by which the real value of an item is determined.
Why is a Thavnairian Bustier worth 2.5 million gil? Is it because of the cost of ingredients? Is it because a seller decided to list it at that price? No, both these are wrong. It is worth 2.5 million gil, because buyers are willing to pay 2.5 million gil for it. That is the demand. However, the number of people actually willing and capable of paying that much for a piece of glamour equipment is fairly small. As long as only a few piece of equipment are on the market, you can maintain the 2.5 million gil price tag. But as more and more items hit the shelves, supply begins to exceed demand. A Bustier that doesn't sell isn't worth 2.5 million - it's worth NOTHING. So, in order to sell, you lower the price. PERHAPS if you'd been patient, you could have sold at 2.5 milliion eventually - but it's just as likely that, instead, still more Bustiers will have entered the market at a price lower than yours.
The same rules apply for items less exclusive than high-priced glamour gear. An item sells for 50k, and someone else lists for 40k? If the demand is there, that 40k item will sell quickly and with no impact on the market, because the 50k items will sell, as well. If the demand isn't there, others will start to relist for 40k, and the item will fall to its new, proper price of 40k. Even if (especially if!) a player floods a market with low cost items, once those items run out the supply will no longer be there and prices will go up.
Even when wealthy folks try to "control" a market by aggressively pricing low to try to starve other players out - they can succeed for a short time. But, since there is no entry cost to enter a market (no need to buy a buliding, hire employees, etc) players are free to leave a contested market, and easily return as soon as the wannabe mogul starts pricing normally again. Monopoly-style tactics that are devastating in real life are fleeting at best in-game.
Supply and demand is the only power driving the market. Put all thoughts of price-gouging, price-fixing, and undercutting out of your mind. The most anyone can do is cause a ripple or two in the pond. The level of the water is not something any individual can change for long.