Why is it so difficult to understand that if you want something then you need to do the work that's required to get it?

How many games have we played that you had to beat the entire game on the hardest difficulty or collect all the secrets just so you can unlock a new character, or job, or items, or cheats, or levels etc etc?

This isn't a new concept. It's been done in countless other games and will continue to be implemented.

Some people just won't be happy unless they log in and have a bunch of NPC vendors in the starter city buffing them to max level and giving away the highest ilevel gear.