What you who love pvp don't seem to understand is that you're a vocal minority. You represent a small population of players. For every 500~1000 players there's only a handful that enjoy pvp enough to care. This is what you're up against. The problem isn't getting them to love pvp as you do, that will never happen. The problem is giving them a reason to even try, something that has an impact on their non-pvp time. That something doesn't exist right now and until it does you're just going to have to roll with it.