While I am also rather disappointed in the Valentione's rewards this year,

As a professional game developer myself, when I considering the amount of content being developed in parallel for the Gold Saucer, Before the Fall (Part II) and Heavensward, I understand that seasonal events are probably the first thing that fall under the radar. We're getting something new, which is better than nothing!

The only thing that doesn't sit well with me is the outfit. If (and that remains to be seen) it's only available through the CashShop, and not from vendors during the event, then I feel they're going a bit too far there...
(I have it already, so the problem lies in the fact that I won't be able to get it. It's for all those people who recently joined, are going to see the event, with no way other than cash shop to get the oufit...)