To a LOT of the people in the game, their item score is almost the only thing that matters to them. It's that magical e-peen they're seeking.

"Look how pretty my glamour is!"
"You're still only ilvl98"

And? Let the person play the game the way they want. These types are typically in a hurry to stop having fun so they can go afk in Mor Dhona in their full ilvl130 sets. A lot of these people may not have even touched FCoB(myself included), but that won't stop them from getting gear and capping their tomes first day the reset hits. Best to try and avoid these types of people... sadly, when someone is casually also trying to get their gear up a bit through hunts, you kind of don't have a choice but to deal with them. My sympathies =(