Standard is a relative term. Yes WoW does have a cash shop which does sell minions and mounts but those are special unique not related to any single piece of content. They are not selling past content items (Seasonal Event) nor stuff we would have got from retainers (Metallic dyes). Most other cash shops are F2P so it's not a simple compare of X vs Y. F2P make their money from vanity items and lottery boxes. The Pay 2 Win items are minimal and usually included in a veteran or subscription type setup anyway.

Jynx is right. I'm worried about the future of content because they question is going to be can we sell this in the cash shop and get a way with it. How far is too far till they lose the player trust once again?