Who is Optional – A Question of Consumer Value

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It's not particuarly exclusive. The minions cost 2-3$, if you feel the minion isn't worth that much, then simply do-not purchase it.

Their cost is not the problem. It's the fact that they're releasing, and will keep doing it, for the cash shop only. And not only minions that cost 2-3$. The more they see selling, the more they'll throw in there.
Let's say you would like to go to the cinema for pure enjoyment (like playing ff14) but then at the gates, they'd charge you $12.99 to enter the cinema (ff14) and once you're inside you expect to see the movie you want, since you already paid but they offer different types of movies (game content). Free boring movies that no one barely watch (but have the option to) or pay even more to see the fancy hollywood ones (exclusive vanity). You would say 2-3$ is nothing! but then they release a new movie that you really wanted to watch, and they charge you 20$+ after those 13$ for a single movie. (if you think they'd sell a mount+minion perks for the wedding for 2-3$, sorry to break it for you but they won't). While being realistic they don't charge you for entering a cinema, but buying the ticket for the movie you choose to watch, they're double charging you for no reasonable reason. It's like insulting your customers with your greed. That's how people feel here. "Getting over it" is letting them win and control you as they please because you'll pay anyway.