the trouble is not that it's pay to win or only cosmetic... and a lot of you seems to miss the point about it.
it's about the fact that a part of a feature was take out and put into a cash shop...
for make simple a feature added in the 2.45 will have a premium option in the cash shop....

can you imagine this adapted to any new feature added to the game? because it can happend if we allows this to pass.
forget the eternal bonding and the reward if you pay cash, put it to the basic of the situation. a feature, advertise in a whole, was strips of a part and this part was added behind the cash shop. it can be the hunt or the futur raid or anything it create a precedent.

what forbide them to adapt this idea of the premium option to any new feature added to the game in the futur? today is the eternal bonding, tomorrow... who know what it will be!