This game is not doomed because you have to pay extra for EXTRA things that don't affect anything other than MOUNTS, GLAMOURS, and MINIONS. I mean this is basically what cash shops are for: Extra stuff that expands upon something you DON'T have to pay for.
Even going back as far as the original EverQuest, they had paid services years before they ever went f2p. Hell they had them years before the idea of cash shops was ubiquitous. Hell they had ultra super duper premium content before anyone else did. Boy howdy did people complain, but it wasn't until the market exploded with competition they weren't prepared to handle as well as their own sequel that they implemented a full cash shop and went f2p.
I really wish people would stop claiming the sky is falling when it's merely raining.
No one's forcing you to pay this money, so speak with your wallet and stop proclaiming DOOM over pretty dresses and a coin operated minister.