Cash Shop Overpriced?

[Mysteran]

Sorry, but no. That sub fee is just to get into the game. The EULA that we agree to states, in every video game we buy, that we only buy a license to play the game. MMOs are unique that we have to keep renewing this license every month with a sub fee.

So I guess everyone that keeps bringing this up is okay with that being as much as they get from their subscription?

"to access SQUARE ENIX's servers to play the Game"

That's a pretty broad statement. But if that's all you believe you should get from the game then there shouldn't be any problem with them charging extra for any of the following on top of the subscription:
Each race
Each class
Each zone
Each quest
Each item
DX11 client
"Enhanced Graphics Pack" (They could just bump down the basic client to extreme minimal graphics. After all, you don't need good graphics to play the game)

Pretty much anything inside or outside of the game can be sold a la carte with that attitude. They only need to provide the absolute minimum to do some sort of semblance of playing the game to fulfill that agreement.

They won't do that though. Not and remain a subscription based game. You know why? Because it's a really stupid move. They would go well beyond what most people would consider value vs cost. But they could. And they'd be within their right to do so per the User Agreement. A lot of the people against the cash shop believe that the value of the subscription is lowered by introduction of a means to obtain in-game items (vanity is still an item and a lot of people make goals around them) with just a quick RMT.

And sure, SE is in no way obligated to put any money provided via subscription back into the game. But again, they'd be stupid not to. If they want people to continue to subscribe they need to provide value for that subscription. So they will put at least some of that back into the game to maintain their income.

In short, saying "They can do it because the EULA says you only pay for access to the servers to play the game" is a very hollow argument in my opinion.