It is - They're doing it because their design negated and obsoleted every past content. It's done to allow new people to catch up instantly with the new content and expansion if you choose to go that route. XIV is only a year old, while most content is obsolete, it's almost nothing to level in this game and having multiple classes per character actually keeps the leveling content relevant. The Blizzard Cash Shop for WoW has been around for awhile and that's literally the only "dodgy" thing in it - and even then that makes sense for that game. People say: "common sense it will happen!"...yeah, it happens...
In F2P and P2W MMORPGs...something people keep forgetting about.