You guys talking about experience, because you say other companies do it too. Can you name one major MMORPG that had a cash shop and added pay to win things?

Blizzard and adding "boost to 90" after almost 10 years does not count. It is not a pay to win function, but a smart addition to attract new players to the game. They know very well none is going to level 1 to 90 to catch up with their friends before the new expansion.

After all those years Blizzard only has a few mounts, a few minions, a few fun gear items and the boost to 90. If Blizzard can handle it without going nuts I am sure Square Enix can.

FFXIV will never add pay to win stuff and if you are really worried so much about a few minions and a mount I would say grow up already ....