That is for their whole business. Their digital entertainment division is doing very well. They can't fund the entire company with FFXIV but you can't ruin the business of a single division in some attempt to make the whole company more profitable
Or did you omit to read the part where their net assets had increased by 5%, with their total liabilities increasing more than their total assets. This game didn't make them have an unlimited cash flow like people seem to believe and considering they had a massive drop in their investing activities, they need the money to invest in other products.
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