Sadly all it takes is a few people with too much money to throw around to make cash shops a success. No matter how many people you piss of with cash shops, the spending-happy ones will make up for the lost subscriptions. The crappiest F2P games with the craziest rip-off deals can survive ages on a small playerbase, because there just is a fraction of people who'll throw their money at the developers as long as the developers keep taking it.


Someone sitting on their Sleipnir won't be able to think to themselves "I earned this."
They should think "Micro transactions and RMT exist because of people like me."