My fear is that they're going to end up doing what SW:TOR did with the cash shop. Not only does SW:TOR's cash shop have exclusive content unlock(like actual STORY missions that can only be bought through the cash shop), SW:TOR also spends over half of their development time on creating items for their cash shop. Major patches include something like one flash point(which is called a dungeon in FF14) and fifty new nifty cash shop items. Most patches are only cash shop items and a few bug fixes. SW:TOR didn't start that way. It took awhile for them to get to that point.